Systematic and Continuous Business Model Development: Design of a Repeatable Process Using the Collaboration Engineering Approach

Due to permanent changes, companies constantly need to contend with new challenges. Developing and improving business models can help to adapt to constantly changing environmental conditions and to achieve competitiveness. Because most innovative developments are not the result of a single inventor, we used Collaboration Engineering to elaborate a systematic process design for business model development. To ensure an effective process design, we turned to existing knowledge by including theoretical and practical requirements of business model development. Additionally, in order to guarantee the high quality of the process, we evaluated the systematic process on the basis of a multilevel and iterative evaluation. Our evaluation clearly indicates results equivalent to expert-based business model development. Accordingly, the process design enables a continuous and recurring business model development without the ongoing support of professional facilitators.